Who We Are
Cognition Cyclery is an independently owned and operated bicycle store, carrying only the best quality brands and merchandise! We bring with us years of experience in the bicycle industry, including the highest quality bicycle service/repair. We strive to offer a new level of customer service, not found at any other bike shop. We invite you to come in and see how we do this, browse our excellent inventory, or just bring your bike in for service.
Meet the team
I love people and I love bikes. I grew up in the Bay Area and spent a few years living in both Washington and Oregon. Due to my 30 plus years on the West Coast I overuse the word "dude".
Favorite bikes: S-Works Enduro, S-Works Tarmac.
Ride: UC Santa Cruz... or Skeggs... or Demo... or...
Cognition is a great team to work with and the atmosphere is friendly. I like customers to come here for a great experience in a friendly environment. My team will work hard to make the best service experience for you and your bicycle!
Favorite Bike: Specialized Roubaix
Favorite Rides: Page Mill, Old La Honda, Tunitas, King's Mountain.
I am a lover of all things bikes, cars, and video games. Let’s talk!
I really love what I do for a living. I have been working with bikes for the past 15 years, it has largely shaped who I am today and I am extremely grateful for it.
Favorite Bike: Specialized Epic, I always seem to go back to it whenever I am looking for a new mountain bike!
Favorite Ride: China Camp, never anything but a beautiful ride.
I'm going to design school, and when not doin' homework, I can be found riding in circles repeating "steel is real." If you see me, throw me the horns!
My favorite things are my dog and my bikes. My bike is my happy place. I started riding approximately 10 years ago and now I put more miles on my bike than my car. No matter how bad a day is, it’s always better after a ride.
I am the sound behind you. I am the person drafting you. I am the flash of light in your mirror. I am the wind just over your shoulder. I am your shadow. Be faster than me!
Favorite bike: Specialized Sworks Enduro
Favorite Rides: Road -OLH/Stage/Tunitas Loop. Mountain - UCSC or Demo Forest.
Life is too short to ride sh*t bikes. I'm too short to ride normal bikes.
Favorite Bikes: Spooky Mulholland, Bridgestone RB-1
Favorite Ride: Anything that goes up.
I am an abstract artist, a concrete analyst, and a ruthless bookie. Critics worldwide swoon over my original line of corduroy evening wear. I don't perspire, I am a private citizen, yet I receive fan mail. Children trust me.
Favorite Bike: An early Steve Potts signature custom.
Favorite Ride: Depends on my mood.
More than 30 years in the bicycle business. Happiest riding bicycles, or talking about riding bicycles!
Favorite Bike: S-Works Roubaix, Turbo Vado (aka, the Advadomoto!) They're all good!
Between mountain bikes, gravel bikes, and bmx bikes, I'm always looking for something new to shred! I am the main fitter at the Mountain View Store and help out with sales as well.
MY NAME IS JEFF!!! BEN IS SLOW!!!
Favorite Bike: Any ugly 27.5"
Favorite Ride: Anything. I mean anything.
I enjoy cycling because it makes me feel like a kid again. The feeling of riding is all about the freedom of being outside and going somewhere. Working at Cognition Cyclery is all about being put to a challenge and learning about new equipment in cycling. Cognition is where it’s at!