Cognition Cyclery is a full-service bicycle repair and retail store located at 903 Castro St., Mountain View CA.


An Extra Special Announcement! 

We are super excited to have the world's preeminent bike fitter, Sean Madsen in house! For a limited time and on select days, Sean will be available in Cognition Cyclery's fit studio. We've always strived to offer the best fit services available and are proud be able to offer this opportunity for our customers. You can schedule an appointment with Sean or one of our other fitters by clicking here or by going to our custom fitting page.

Sean is a world-renowned cycling biomechanics expert who has worked with 4 Tour de France winners, over two dozen UCI World Champions, 4 Kona Ironman winners and over 12,000 athletes of all abilities during a career spanning 19 years.  Initially working in retail locations in Colorado, his quest for knowledge led him to further education in biomechanics, and then on to working at the prestigious Boulder Center for Sports Medicine. Performing medically based bike fitting using one-of-a-kind motion capture technology further refined his ability into one of the world's best.  He then moved to California to create and grow Specialized's Body Geometry Fit program.

Sean has taught thousands of fitters worldwide to enhance their rider's cycling enjoyment. He is one of the foremost experts in the aerodynamic testing of cyclists, working with over 200 athletes in the wind tunnel and over 100 more in velodrome validation testing. His client list is a veritable who's-who of cycling; Alberto Contador, Vincenzo Nibali, Peter Sagan, Tom Boonen, Mark Cavendish, Michal Kwiatkowski,  and over 100 other in the UCI ProTour have benefitted from his expertise. He has also worked with dozens of elite triathletes including Javier Gomez, Chris Macca McCormick, Chrissie Wellington, Jan Frodeno. Making the fastest riders a little faster is fun, but creating ways to help the average, or even challenged rider to become a life-long cyclist is the most rewarding. Most of all, Sean is a passionate cyclist who has dedicated his life to showing others how riding a bike can change your life.



Cognition San Mateo Coming Soon!

We are very excited to announce that we will be opening our second location in San Mateo! Our new store will be the largest bike shop in California!

We are very proud to offer a whole new experience of bicycle retail to the Bay Area. 

We can't wait for all of you to visit us at our new store. Stay tuned for grand opening details on our Facebook page- opening late July 2016 - see you soon!


Demo Bikes

Cognition Cyclery is now demoing road and mountain bikes! (up to three days demo charge good toward the price of any bike purchase at Cognition Cyclery). Demos are first come, first serve and supplies are limited. Call 650-386-1955 with any questions!

2016 Roubaix Expert Disc Di2
Sizes: 52cm, 54cm, 56cm and 58cm

$65.00 for 24 hours or $250.00 for one week

2016 Stumpjumper FSR Expert 29/650B
Sizes: S, M, L, XL 29 / M, L 650B

$65.00 for 24 hours or $250.00 for one week